Research Partners & Success Stories

Our Work

Accuracy, Speed, and Multi-Modal approaches set us apart as a premiere market research leader in a wide range of industries and among premiere international clients. Explore the media partners that turn to HarrisX for the latest and greatest insights and some of our past client success stories.

Research Partnerships

Explore our reoccurring media and research partnerships and initiatives

HarrisX Research Partnerships:

The Harvard CAPS / Harris Poll

The Harvard CAPS / Harris Poll is conducted by The Harris Poll & HarrisX online within the United States every month and captures the responses of over 2,000 registered voters. The results reflect a nationally representative sample. Results were weighted for age within gender, region, race/ethnicity, marital status, household size, income, employment, and education where necessary to align them with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

Most Recent Monthly Polls:

2WAY x HX: Capital Intel

HarrisX has partnered with 2WAY to launch Capital Intel, a new live, interactive polling franchise that brings public opinion research directly into a real-time media environment. Anchored by the monthly Capital Intel program, the initiative combines HarrisX’s polling data—including the Harvard CAPS / Harris Poll—with live analysis and audience participation, allowing viewers to engage with and respond to findings as they unfold. The partnership extends across a broader lineup of programming, including daily updates and private briefings, creating a continuous, direct connection between data, decision-makers, and the public.

Most Recent 2WAY / Capital Intel Studies:

Forbes  

Since 2024, Forbes has partnered with HarrisX to run regular, statistically-reliable, nationally representatives surveys that track voter opinions and public sentiment. The results are featured across Forbes’ breaking news videos, articles, and social content, adding timely, data-driven depth to their coverage. Most recently, Forbes, in partnership with HarrisX launched The American Confidence Survey, sharing monthly findings on economic confidence, the American Dream, and the approval ratings of President Trump and billionaires, among other key professions and groups.

Most Recent Forbes x HarrisX Polls:

Variety  

HarrisX partnered with Variety and Variety Intelligence Platform (VIP+) on original research exploring some of the biggest shifts in media and entertainment. Together, we studied how audiences responded to AI-generated video, how entertainment leaders were using generative AI, and what the technology could mean for jobs across film and television. HarrisX brought the research, methodology, and data, while Variety brought deep industry expertise and reach, turning the findings into stories that reached Hollywood decision-makers and helped move the broader conversation forward.

Most Recent Variety x HarrisX Polls:

HarrisX Research Partnerships:

The Harvard CAPS / Harris Poll

The Harvard CAPS / Harris Poll is conducted by The Harris Poll & HarrisX online within the United States every month and captures the responses of over 2,000 registered voters. The results reflect a nationally representative sample. Results were weighted for age within gender, region, race/ethnicity, marital status, household size, income, employment, and education where necessary to align them with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

Most Recent Monthly Polls:

2WAY x HX: Capital Intel

HarrisX has partnered with 2WAY to launch Capital Intel, a new live, interactive polling franchise that brings public opinion research directly into a real-time media environment. Anchored by the monthly Capital Intel program, the initiative combines HarrisX’s polling data—including the Harvard CAPS / Harris Poll—with live analysis and audience participation, allowing viewers to engage with and respond to findings as they unfold. The partnership extends across a broader lineup of programming, including daily updates and private briefings, creating a continuous, direct connection between data, decision-makers, and the public.

Most Recent 2WAY / Capital Intel Studies:

Forbes  

Since 2024, Forbes has partnered with HarrisX to run regular, statistically-reliable, nationally representatives surveys that track voter opinions and public sentiment. The results are featured across Forbes’ breaking news videos, articles, and social content, adding timely, data-driven depth to their coverage. Most recently, Forbes, in partnership with HarrisX launched The American Confidence Survey, sharing monthly findings on economic confidence, the American Dream, and the approval ratings of President Trump and billionaires, among other key professions and groups.

Most Recent Forbes x HarrisX Polls:

Variety  

HarrisX partnered with Variety and Variety Intelligence Platform (VIP+) on original research exploring some of the biggest shifts in media and entertainment. Together, we studied how audiences responded to AI-generated video, how entertainment leaders were using generative AI, and what the technology could mean for jobs across film and television. HarrisX brought the research, methodology, and data, while Variety brought deep industry expertise and reach, turning the findings into stories that reached Hollywood decision-makers and helped move the broader conversation forward.

Most Recent Variety x HarrisX Polls:

Our Partners

We care about the company we keep

Media
Academia
Financial Services & Wall Street

Bipartisan Trust. Proven Accuracy.

Cited by both Biden and Trump White Houses, trusted by both parties, and ranked among the most accurate pollsters in the 2020 and 2024 U.S. elections.

HarrisX is a leading source of public opinion and data insights, trusted by both Republican and Democratic administrations, as well as non-partisan organizations like No Labels. Our polling is regularly cited by the White House, Congress, and major media outlets to inform policy and shape public discourse.

With a track record of accuracy, HarrisX outperformed much of the polling industry in both the 2020 and 2024 U.S. elections. In 2020, we were among the top-rated firms for predicting the national presidential outcome, according to the American Research Group and the Washington Post. In 2024, we accurately called five of seven presidential battleground states, reaffirming our reputation for reliable, data-driven insights.

At HarrisX, we deliver the clarity leaders need — across the aisle and across the nation.

"Trump White House Cites HarrisX Data Touting President's Agenda"

Trump Administration

"Biden White House Cites HarrisX Data in Memo Promoting Infrastructure Deal"

Biden Administration

HarrisX was the researcher of record for moderate think tank, No Labels, through the 2024 election.

No Labels

Case Studies & Successes

Gathering vivid and valuable human truths takes a combination of rigour and creativity. Our researchers do this for our clients using a combination of qualitative, quantitative and marketing science practices.

Variety & Open AI

We’ve long led on AI’s impact, with our research gaining major media attention

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