As news becomes faster and more polarized, reliable data is more important than ever. To strengthen its political coverage and breaking news YouTube channel, Forbes partnered with HarrisX to deliver exclusive, real-time polling on public and political sentiment. This collaboration helped Forbes uncover key insights about the American electorate and bring depth to its reporting. By using HarrisX data, Forbes stood out in the competitive streaming space and delivered content that sparked informed conversations with its audience.​

HarrisX polling gives Forbes a clear edge in a crowded news landscape by adding trusted, data-driven insights to their reporting. These polls have boosted audience engagement -Forbes’ YouTube channel, with over 5 million subscribers, regularly sees tens of thousands of views and interactions on content featuring HarrisX data. The success of these surveys has also shaped Forbes' content strategy, expanding their use across digital and social platforms and making polling a core part of their political and economic news coverage.​

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