A leading global technology company sought to understand consumer sentiment and behavior around safety and privacy in the mobile technology space. Having positioned itself as a leader in safeguarding user privacy through localized storage of encrypted and sensitive data, the company aimed to gain a broader global perspective on consumer behavior and expectations, and how these might vary across key markets.

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The research confirmed the company’s leadership position in privacy and security, directly informing a global campaign to reinforce this lead. Findings showed that most users were highly concerned about their data being automatically shared with third-party app developers for advertising purposes. In response, the company introduced an industry-changing privacy feature that allows users to opt out of app tracking, reshaping how personal data is handled for hundreds of millions of users worldwide.