An automotive company needed a strategy to make their iconic car models more profitable. Since there are many variations of the model, it was challenging to understand the target customers and identify the key profit drivers.

The company faced the challenge of devising a strategy to enhance the profitability of their iconic model. Given the diverse array of variations available, pinpointing the target customer base and discerning the primary profit drivers presented a formidable task.

With numerous iterations of the model in existence, the automotive company encountered difficulty in delineating the ideal customer demographic and isolating the key factors influencing profitability. This complexity underscored the necessity for a nuanced and comprehensive approach to strategizing for the model's success in the market.

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This research helped the company understand target customer profiles, create the new model's positioning, and explore profit opportunities through innovative communication strategies and sales analysis.

This research helped the company:  

• Understand the target customer profiles and create new model's positioning, which enabled innovative global communication, reach, and resonance
• Explore the impact of the new model configurator on sales of highly profitable accessories packs
• Discover profit opportunities by comparing the original sales assumptions of various versions of the model with conjoint volumetric predictions

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