The Global Faith and Entertainment Study
Media

Faith on Screen: Elevating Religious Representation in Global Entertainment​

Challenge

The Radiant Foundation sought to understand how faith and religion are portrayed in entertainment—and how these portrayals shape audience perceptions around the world. The goal: uncover whether media content reflects the diversity and depth of global religious experiences, and identify opportunities to tell more inclusive, accurate stories across film and television.​

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20

In-depth interviews with entertainment decision-makers

4 major film festivals

Insights showcased at Venice, Toronto, London, and Sundance

5 continents

Scope of global research coverage

Approach

HarrisX led a two-phase global research initiative that combined elite and mass-market insights. Thestudy began with 20 in-depth interviews with top entertainment decision-makers—directors, writers,actors, and studio executives—exploring how faith themes are treated in storytelling today.​

We then fielded a large-scale survey of nearly 10,000 entertainment consumers across 11 countries and five continents. The research spanned all major world religions and was translated into nine languages. It explored audience views on authenticity, bias, and representation in content, and benchmarked perspectives across both religious and non-religious groups.​

Result

The findings surfaced a striking gap: global audiences want more nuanced, authentic portrayals of faith—but feel underserved by current media offerings. The study identified clear content opportunities and helped shape guidance for industry stakeholders on how to represent religion more responsibly.​

Insights were launched through a multi-phase campaign that reached both the general public and key creators at top industry events including the Venice Film Festival, Toronto Film Festival, London Film Festival, and the Sundance Film Festival.​

This landmark work is now helping shape conversations in writers’ rooms and boardrooms alike—spotlighting faith not as a taboo, but as an untapped dimension of human storytelling.​

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