As the 2024 U.S. presidential election approached, Consensys, a leading web3 company, wanted to understand how U.S. voters - particularly crypto owners - view the blockchain industry, and the role crypto policy might play in shaping the election. The goal was to uncover how a pro-crypto position could influence voter behavior, especially in swing states, and identify bipartisan opportunities for candidates to win over this fast-growing, engaged group of voters. ​

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The survey showed that 92% of crypto owners planned to vote in the 2024 U.S. election, making them a highly engaged and influential voting bloc. Nearly half of all voters said a pro-crypto stance matters to them, and many were open to switching parties over it, revealing an opportunity for candidates to win support through clear crypto policies. In key swing states like MI, PA, and WI, the number of crypto-motivated voters outnumbered the margin of victory from the last election, showing the potential for this group to tip the outcome in a close race. ​

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The findings were cited by major news outlets including Forbes and CBS News, and industry-specific platforms including Coin telegraph, Decrypt, and the Bitcoinist. These insights have shaped campaign strategy, DonaldTrump adopted a Bitcoin strategic reserve policy, recognizing the political power of this growing electorate. The data confirmed: crypto voters are now a serious force in American politics.​

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