79% of Americans Say 2026 World Cup Ticket Prices Are Too High, New HarrisX / 2WAY National Poll Finds

HarrisX / 2WAY national survey of 1,005 registered voters shows broad, bipartisan backlash against FIFA's first-ever use of "dynamic pricing" — with most voters backing the attorneys general probe and calling for regulation.

As the 2026 FIFA World Cup gets underway across the United States, Mexico, and Canada, our new national survey finds American voters are overwhelmingly sour on the cost of attending — and on the pricing system FIFA used to set it.

The most expensive seats for the final at MetLife Stadium in New Jersey have been offered for around $11,000, compared with roughly $1,600 for the priciest final tickets at the 2022 World Cup.

Key findings at a glance

• 79% of voters say 2026 World Cup ticket prices are too high; just 6% say "too low."
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• 67% disapprove of using dynamic pricing for major sporting events.
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• 68% say FIFA is exploiting its monopoly over the World Cup to extract the highest possible prices — versus 32% who call it normal demand-based business.
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• 67% find FIFA's defense of the prices not convincing.
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• 76% support the New York and New Jersey attorneys general investigation into FIFA's ticketing.

Voters think the prices are too high — and the reasoning behind them isn't landing.

The headline number is hard to miss: roughly four in five voters say tickets to the 2026 tournament are too high. Only a small fraction call the prices about right, and almost no one thinks they're too low.

Methodology

We conducted this survey in the United States from May 28 to May 29 among 1,005 registered voters via the HarrisX overnight poll. Results reflect a nationally representative sample of registered voters, weighted for age, gender, region, race/ethnicity, income, political party, education, and ideology. The margin of error for the total sample is +/- 3.1 percentage points.

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