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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
30.7.26
1.7.26
29.6.26
11.6.26
A new poll shows most consider vaccines safe, but fewer than half of Republicans think so
A new poll says most people think pandemic is ongoing, but some groups worry more than others
A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters
HarrisX poll shows voters are comfortable with their party leaders’ personal values
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora
Kamala Harris, Michelle Obama, Gavin Newsom and others were on the list. Here’s who Americans picked as their top choices