Study Shows Faith On Screen Can Win Over Audiences — Even The Non-Religious

Published on January 28, 2026

By Carrie Collins

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The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a first-of-its-kind research project conducted in partnership with research consultancy HarrisX that measures how audiences actually respond to portrayals of faith on screen.

The study is based on more than 12,000 interviews with Americans reacting to more than 100 faith-related scenes from contemporary film and television, alongside an analysis of more than 38,000 related social media comments.

According to the study, 92% of entertainment consumers — representing approximately 180 million potential viewers — say that faith has a role to play in modern entertainment.

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