The Super Bowl halftime show is a platform for firsts and historically knows how to stir debate! This year the conversation is all about the first Spanish-only Super Bowl halftime show, and will Bad Bunny provoke a political fight with his performance or let the music do the talking.

Here's what we found when we polled Americans ahead of the big event to get a temperature check:

Americans are Split on a Spanish-Only Super Bowl Halftime Show

• 55% of Americans say a Super Bowl halftime show should mostly be in English so it feels accessible to viewers who do not speak Spanish
• 45% say Bad Bunny’s Spanish-only performance will make the Super Bowl feel more culturally authentic and modern
  

The data looks very different among some demographic groups:

73% of Bad Bunny fans, 65% of Latinos, and 59% of Gen Zs say a Spanish-only halftime show feels more authentic and modern

Americans Want Music, But Expect Bad Bunny to Send a Political Message

• 71% of Americans say Bad Bunny should focus on music during the Super Bowl halftime show
• 53%, however, expect he will make a political or social statement anyway
  

This gap narrows among some groups:

• 48% of Bad Bunny Fans say he should include a political or social message, and 51% expect he will
• 46% of Gen Zs also say he should make a statement and 54% expect one

The takeaway is clear. Americans want an inclusive and accessible half time show and entertainment first ... while Bad Bunny’s fans and younger viewers give him far more permission to go beyond the music.

See the link above to view the full findings from this latest poll.