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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
30.7.26
1.7.26
29.6.26
11.6.26
Game of Thrones is officially over and to get proper closure we leveraged our Overnight Poll to explore what Americans think of the show.
More than half of business decision-makers will choose their wireless provider based largely.
Anyone who tells you they have 2020 figured out is selling snake oil.
Roughly seven-in-ten NYC registered voters (69%) approve of Amazon’s decision to locate one of its new headquarters in Long Island City.
T-Mobile's 5G Consumer Index poll shows the US wants more tech innovation and that the expectations for 5G are sky-high.
A HarrisX poll into reactions to this year’s iPhones found that almost half of Americans were impressed.
