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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
30.7.26
1.7.26
29.6.26
11.6.26
Harvard/HarrisX poll: Former VP Kamala Harris holds a significant lead in the race for the Democratic nomination
Overwhelming number of voters back key Trump policies — including deportation of criminals and girl-sport rules: New Harvard/HarrisX poll
Panelist Mark Penn discusses Americans’ views of the U.S. economy amid the Iran war, citing the new Harvard CAPS/HarrisX Poll
Kamala Harris has risen to 50% support among Democrats in a new Harvard/Harris poll for the 2028 presidential primary, up from 41% in March.
Donald Trump approval rating among suburban voters has improved to its strongest level in six months, according to new polling from HarrisX
We just premiered CAPITAL INTEL, a first of its kind partnership between 2WAY and HarrisX, and Pollster Mark Penn presented the findings
