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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study
31.8.26
New research shows how Gen Alpha teens and their parents - each uniquely influence brand performance across American households
25.8.26
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads
18.8.26
The Travel Happiness Index, Booking.com’s inaugural research index, draws on insights from 10,000 travelers across 10 APAC markets
30.7.26
1.7.26
29.6.26
11.6.26
Trump's approval rating is 14 points higher than Biden's as voters prioritize inflation and immigration. Democratic Party approval plummets.
CEOs and Board Directors View News Media as Powerful Advertising Tool to Influence Key Stakeholders and Say Brand Safety is Overapplied
Americans View Tech Sector and A.I. as Major Economic Drivers and Support the Industry Working with the Incoming Trump Administration
New HarrisX/Ragan data reveals corporations and comms leaders are deeply embracing AI, as well as DEI and ESG.
U.S. entertainment and media decision makers are most likely to implement generative AI versus other AI technologies
Trump approval rating at 54% as voters hope he will address top issue of inflation