Source:

Yahoo: Kids won't admit it, but Gen Alpha is heavily influenced by their parents

‎

Share

August 31, 2026

Text Link

Kids won't admit it, but Gen Alpha is heavily influenced by their parents

‍

HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Household Influence Study, suggesting that 80% of Gen Alpha are influenced by their parents and the reason why.

Watch the full interview : https://finance.yahoo.com/video/kids-wont-admit-it-but-gen-alpha-is-heavily-influenced-by-their-parents-210600250.html

See more

News
Inc.: Gen Alpha Teens Are Quietly Becoming Powerful Brand Influencers

Amazon and Nike took the top two spots among brands winning over American households with teenagers.

News
August Harvard CAPS / HarrisX Poll

August Harvard CAPS / Harris Poll: Trump Approval Sees Slight Improvement at 44%

News
Yahoo: Kids won't admit it, but Gen Alpha is heavily influenced by their parents

HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study

Let's find the right solutions for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Washington DC
+1 416 907 7100
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
+1 416 907 7100
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 66
One World Trade Center
New York, NY 10007
United States

London
+1 416 907 7100
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
+1 416 907 7100
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

Melbourne
+1 416 907 7100
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

1/38 Gipps Street,
Collingwood VIC 3066
Melbourne,
Australia

Singapore
+1 416 907 7100
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

Solaris at One-North,
(North Tower)
1 Fusionopolis Walk,
Singapore, 138628

HarrisX Privacy Policy