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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
30.7.26
1.7.26
29.6.26
11.6.26
August Harvard CAPS / Harris Poll: Trump Approval Sees Slight Improvement at 44%
HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study
New research shows how Gen Alpha teens and their parents - each uniquely influence brand performance across American households
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads
A Pollster Who’s Tracked Opinion on Ukraine Since 2022 Says Americans Want Peace — But Not at Any Price
