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HarrisX Super Bowl LX Ad Ranking: Lay’s "Last Harvest" Is America's Favorite Ad

Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking

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12.2.26

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Stagwell (STGW) Agencies Deliver Impactful Moments Around Super Bowl LX

HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.

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9.2.26

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Americans are Split on a Spanish-Only Halftime Show & Political Messaging

This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.

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7.2.26

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Star: Study Shows Faith On Screen Can Win Over Audiences, Even The Non-Religious

The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.

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28.1.26

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DESERET: Viewers want faith in films, TV.

HarrisX showed more than 100 faith-related scenes to more than 12,000 people. Here’s what viewers said about how they want to see faith.

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23.1.26

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Half of All US Voters Support Pro-Crypto Policies

Nearly half of voters nationally consider a pro-crypto stance important.

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GW/HarrisX Poll: Confidence in American Government and Institutions Returns to Levels from Early Biden Years, But Bipartisanship Demands Remain Unmet

The Society of Presidential Pollsters Founder, Mark Penn, Will Discuss "American Government in the 21st Century" Annual Poll Results

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FORBES: New HarrisX/Forbes Poll: Harris Won Debate—But It Largely Hasn’t Changed Voters’ Minds

VP Kamala Harris is up four points over former President Donald Trump in a new Forbes/HarrisX survey taken after last week’s debate

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FORBES: Latest HarrisX/Forbes Poll Reveals Post-Debate Standings In Trump V. Harris Contest

HarrisX Founder and CEO Dritan Nesho discussed a new HarrisX/Forbes post debate poll.

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FORBES: Trump Vs. Harris 2024 Polls: Harris Up 6 Points In Latest Likely Voter Poll

Vice President Kamala Harris leads former President Donald Trump by six points among likely voters

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SEPTEMBER HARVARD CAPS / HARRIS POLL: HARRIS AND TRUMP DEAD EVEN IN FINAL STRETCH

47% OF VOTERS APPROVE OF HARRIS' PERFORMANCE AS VICE PRESIDENT BUT 42% APPROVE OF JOB TRUMP DID AS PRESIDENT