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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study
31.8.26
New research shows how Gen Alpha teens and their parents - each uniquely influence brand performance across American households
25.8.26
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads
18.8.26
The Travel Happiness Index, Booking.com’s inaugural research index, draws on insights from 10,000 travelers across 10 APAC markets
30.7.26
3.6.25
10.4.25
4.4.25
25.3.25
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
Only China, Russia and Hamas get lower favorability ratings than the Immigration and Customs Enforcement, a new Harvard/Harris poll reveals.
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
Democrats have expanded their lead in the generic congressional ballot to 52%-48%, a Harvard CAPS / Harris Poll taken Jan. 28 and 29 found.
A January survey from Harvard/HarrisX found that a slight majority of voters believe that former President Biden was more effective
