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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
As the ever-shifting SVOD business continues to evolve, one key challenge is how to handle subscription plans that no longer exist.
29.4.24
If the plan for Netflix’s ad tier was to follow a “crawl, walk, run” progression, the business now seems to be walking at a healthy clip.
A new poll says most people think pandemic is ongoing, but some groups worry more than others
9.4.24
A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters
14.3.24
23.1.26
16.12.25
16.11.25
14.11.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
The Market Research Society (MRS) has published its second tranche of Research Heroes
Internal White House memo highlights favorable HarrisX polling to rally Democratic support for infrastructure legislation.
The president said on Fox News that he had to remember those words as part of a test that he said demonstrated his mental acuity.
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