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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
Super Bowl viewership is likely to exceed 200 million once again, with a majority of NFL fans cheering for the Philadelphia Eagles
7.2.25
U.S. entertainment and media decision makers are most likely to implement generative AI versus other AI technologies
2.12.24
Cost of treatment is causing millions of women to skip breast cancer screening
4.10.24
The Animation Guild has started bargaining with AMPTP for a new contract, proposed AI language may come from other recently negotiated deals
13.8.24
16.10.25
10.10.25
18.9.25
28.7.25
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
Only China, Russia and Hamas get lower favorability ratings than the Immigration and Customs Enforcement, a new Harvard/Harris poll reveals.
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
Democrats have expanded their lead in the generic congressional ballot to 52%-48%, a Harvard CAPS / Harris Poll taken Jan. 28 and 29 found.
A January survey from Harvard/HarrisX found that a slight majority of voters believe that former President Biden was more effective
