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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
On "Forbes Newsroom," HarrisX Founder and CEO Dritan Nesho discussed a new HarrisX poll revealing attitudes about Super Bowl LIX.
7.2.25
Super Bowl viewership is likely to exceed 200 million once again, with a majority of NFL fans cheering for the Philadelphia Eagles
U.S. entertainment and media decision makers are most likely to implement generative AI versus other AI technologies
2.12.24
Cost of treatment is causing millions of women to skip breast cancer screening
4.10.24
23.1.26
16.12.25
16.11.25
14.11.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
The Market Research Society (MRS) has published its second tranche of Research Heroes
Internal White House memo highlights favorable HarrisX polling to rally Democratic support for infrastructure legislation.
The president said on Fox News that he had to remember those words as part of a test that he said demonstrated his mental acuity.
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