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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
People who use the app each day, however, have a different opinion
4.4.25
Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
25.3.25
HarrisX CEO Dritan Nesho discusses which Super Bowl ads Americans loved and hated
Dritan Nesho
21.2.25
Corporate and social responsibility ads emerge as clear winners, clinching six of the top eight places
18.2.25
23.1.26
16.12.25
16.11.25
14.11.25
A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters
HarrisX poll shows voters are comfortable with their party leaders’ personal values
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora
Kamala Harris, Michelle Obama, Gavin Newsom and others were on the list. Here’s who Americans picked as their top choices
If Trump wins the nomination, voters favor the Florida governor as his running mate
Viewers in the U.S. and across the globe want to see more accurate and diverse portrayals of faith and religion in television and movies.
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