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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
Game of Thrones is officially over and to get proper closure we leveraged our Overnight Poll to explore what Americans think of the show.
22.5.19
Roughly seven-in-ten NYC registered voters (69%) approve of Amazon’s decision to locate one of its new headquarters in Long Island City.
5.2.19
A HarrisX poll into reactions to this year’s iPhones found that almost half of Americans were impressed.
21.9.18
Apple just wrapped up its latest annual unveiling of new products last week, and the reactions couldn’t be stronger or more positive.
19.9.18
23.1.26
16.12.25
16.11.25
14.11.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
The Market Research Society (MRS) has published its second tranche of Research Heroes
Internal White House memo highlights favorable HarrisX polling to rally Democratic support for infrastructure legislation.
The president said on Fox News that he had to remember those words as part of a test that he said demonstrated his mental acuity.
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