A leading global technology company sought to understand consumer sentiment and behavior around safety and privacy in the mobile technology space. Having positioned itself as a leader in safeguarding user privacy through localized storage of encrypted and sensitive data, the company aimed to gain a broader global perspective on consumer behavior and expectations, and how these might vary across key markets.

HarrisX conducted three annual global surveys with over 25,000 respondents across major markets (China, Germany, France, the UK, and the US), comparing mobile users across operating systems on topics such as privacy, cloud use, AI, and voice assistants. Beyond tracking perceptions, the research delivered advanced user segmentation and drivers analysis to uncover how privacy and safety influence consumer mobile choices.