Qualitative Research

Answers, not just data.

We know that sometimes research creates more questions than it answers. Our qualitative research allows us to meet your audience where they are through online and in-person focus groups, discussion boards, on-the-ground intercepts and other dynamic interview designs that capture the “why” and layer narrative around your research. Whether you need early exploratory information to set up a broader set of research or you're following up quantitative work to gather more depth, we're dynamic in our design of these solutions.

Use cases:

  • Stakeholder interviews, ethnographies, micro-interviews, and intercepts in the wild give you deeper conversational context
  • Taste tests, automotive clinics, and engaging customer experiences to get your target closer to the product
  • Focus groups in-person or virtually to test messaging, ad concepts, or unknot complicated topics

Case Study:
Learn more

Challenge

Approach

Results

Custom

Let's find the right solutions for you.

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Washington DC
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 66
One World Trade Center
New York, NY 10007
United States

London
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario