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"The Future of News research for the German market illustrates how important it is for brands to advertise in quality news publications.
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18.2.26
HumanX and HarrisX Unveil AI Adoption Survey of Thousands of U.S. Business Leaders, Exposing Key Trends, Opportunities and Challenges
24.10.24
Generative AI adoption is underway at many media and entertainment companies.
3.6.24
HarrisX presented about the influx of AI in political polling during a major election year at the 2024 AAPOR conference in Atlanta.
30.5.24
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora
8.3.24
13.11.25
11.11.25
10.11.25
14.1.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
The Market Research Society (MRS) has published its second tranche of Research Heroes
Internal White House memo highlights favorable HarrisX polling to rally Democratic support for infrastructure legislation.
The president said on Fox News that he had to remember those words as part of a test that he said demonstrated his mental acuity.
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