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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
HarrisX showed more than 100 faith-related scenes to more than 12,000 people. Here’s what viewers said about how they want to see faith.
23.1.26
23.9.19
20.9.19
19.9.19
A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters
HarrisX poll shows voters are comfortable with their party leaders’ personal values
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora
Kamala Harris, Michelle Obama, Gavin Newsom and others were on the list. Here’s who Americans picked as their top choices
If Trump wins the nomination, voters favor the Florida governor as his running mate
Viewers in the U.S. and across the globe want to see more accurate and diverse portrayals of faith and religion in television and movies.
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