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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
Donald Trump approval rating among suburban voters has improved to its strongest level in six months, according to new polling from HarrisX
We just premiered CAPITAL INTEL, a first of its kind partnership between 2WAY and HarrisX, and Pollster Mark Penn presented the findings
Trump’s 42% approval rating is his lowest in the past year and down one point from March, according to an April Harvard CAPS/HarrisX poll
Former Vice President Kamala Harris’ support for the 2028 Democratic presidential primary surged to 50 percent in a Harvard CAPS/HarrisX Pol
Support for Democratic and Republican candidates is evenly split among likely midterm voters, according to a new Harvard CAPS/HarrisX Poll
A stunning new survey from Harvard’s CAPS and HarrisX found that Republicans and Democrats are tied in the in the generic congressional ball
