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Our syndicated research origin story comes from our turnaround of the Nielsen Mobile Insights data we brought under the HarrisX brand in 2017. Now, you can currently subscribe to five different robust syndicated trackers covering the Technology, Media, and Telecommunications industry with various custom enhancements and dashboard access.
Challenge
Our telecom infrastructure vendor wanted to track how U.S. consumers connect to the internet to shape their product roadmap and strategy.
Approach
To do this we combined Survey Research (connected users) with Telephia data (app usage) to draw a compelling picture of the connected consumer.
Results
HarrisX data, coupled with Telephia app insights, reveals the devices, apps, and networks smartphone users utilize for internet access.
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