Executive/C-Suite Support

HarrisX provides strategic counsel to corporate executives and senior management based on decision-grade data, helping executives make informed decisions and effectively steer the strategic direction of their companies. By leveraging data, we provide:

• Executive positioning
• Corporate leadership communication priorities
• Strategic communications support for media interviews, speeches, legislative testimonies
• Stakeholder prioritization and outreach recommendations

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Stakeholder and Shareholder Engagement

HarrisX provides its corporate clients with decision-grade data to make more effective and more impactful stakeholder and shareholder engagement.. Our data helps clients to:

• Identify the key stakeholder groups to target and engage
• Understand existing shareholder perceptions, preferences, and concerns
• Develop effective stakeholder outreach strategies

Brand & Reputation Management

Some of the best-known global companies turn to HarrisX for insights to help them build, protect and strengthen their corporate and brand reputation with key stakeholder groups across the world, from North America to Europe, AMENA and APAC.  HarrisX leverages data to help our clients:

• Monitor brand sentiment and track reputation metrics
• Identify opportunities to strengthen corporate reputation
• Mitigate reputational risks
• Identify key stakeholder groups, priority markets and core issues to focus on

Issues & Crisis Management

When a company faces an issue, quick, strategic decisions can make the difference between a resolvedissue and a full-fledged crisis. HarrisX works with clients throughout the issues & crisis management lifecycle and helps companies to:

• Identify and anticipate emerging and potential issues
• Develop crisis planning scenarios and responses
• Help prepare company spokespeople for media engagements, stakeholder communications and legislative testimonies

Campaign Management

Companies use HarrisX data to optimize their campaigns and  get a better ROI on their marketing investments.  Companies leverage our data to:

• Inform the planning and execution of marketing campaigns
• Optimize targeting, messaging, and media placement
• Ensure maximum impact and effectiveness of campaign assets
• Measure the campaign impact among key stakeholder groups

Public Policy / Public Affairs

Political, legislative and regulatory decisions are becoming essential areas of focus for companies all around the globe. Having decision-grade level data makes it easier to navigate these complex and interconnected environments. HarrisX helps our public affairs clients to:

• Understand public opinion on key issues
• Assess potential policy implications
• Identify and engage key stakeholders
• Craft messaging and advocacy strategies
• Measure advocacy campaign impact

New Product Ideation & Development

HarrisX helps innovators develop new data-backed products and services. Through data research, we help companies:

• Identify market gaps
• Understand consumer needs
• Generate innovative product concepts
• Inform product development strategies

Product Testing

Companies turn to HarrisX to help them ensure product success and customer satisfaction before going fully to market. By using HarrisX services, companies can:

• Gather initial feedback from target audiences
• Evaluate product performance
• Refine product features and functionalities before launch

Product Launch/Go To Market Strategy

HarrisX works with companies to help ensure that product launches are a success.  Using HarrisX data insights, companies can:

• Inform the planning and execution of product launches
• Optimize positioning, pricing, and distribution strategies

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