Daily insights into every market movement

SwitchIQ is HarrisX’s wireless market intelligence platform, built to show how subscribers move across providers with a full view of the market down to the MVNO level.

Optimize acquisition, retention, forecasting, and competitive strategy

SwitchIQ explains what is driving every movement, whether porters or non-porters, you can analyze subscriber activity by demographic group, account level trends, OEM behavior, churn risk and promotion impact.

Our platform empowers you to:

1

Gain a 360-degree view of switching behavior with demographic precision.

2

Identify market share gains and losses at the MVNO level.

3

Use AI powered insights at your fingertips.

4

Minimize churn and maximize acquisition with predictive analytics.

5

Target customers with data-driven microtargeting strategies.

SwitchIQ transforms Market Awareness into a scalable Blueprint for Growth by combining:

Behavioral
Data

1

Daily Level Switchers

  • Porting data + Modelled non-porters
  • MVNO level share shifts
  • Refreshed each day on AskTheo and weekly as desired

Attitudinal
Context

2

Always-On Switcher Survey + Mobile Inights

  • MVNO level detail enhanced by tracking it daily
  • Explore those switching business lines
  • Oversample when outages occur or when a promotion/new product is launched

Microtargeting
Toolkit

3

Consumer File Match

  • Share shifts by demographics and regions via consumer file direct phone matching monthly
  • Over 50 high-impact traits to fine-tune your outreach

Explore the full depth of SwitchIQ's data with HarrisX's exclusive AI Research Platform

Test different demographic cuts, look closer into specific carriers, and explore year-over-year trends with AskTheo.

Asktheo Demo

Who's Winning?
Switchers vs. New Activations
iPhone 17 Impact

Stay ahead of the curve with actionable insights and advanced forecasting tools.

Schedule Your Free Demo Today

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