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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study
31.8.26
New research shows how Gen Alpha teens and their parents - each uniquely influence brand performance across American households
25.8.26
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads
18.8.26
The Travel Happiness Index, Booking.com’s inaugural research index, draws on insights from 10,000 travelers across 10 APAC markets
30.7.26
15.7.25
4.7.25
A Harris X poll showed a huge majority in favour of greater legislative control on the tech giants.
Americans have a growing appetite for government regulation of big tech companies in the wake of Facebook’s recent scandals.
Americans want major technology companies to be regulated, with legal responsibility for the content they carry on their platforms
When you’re loved, do you keep it to yourself, for fear the love will wane?
Voters in the US are evenly divided over whether to regulate technology companies like Google, Twitter and Facebook