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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
9.2.26
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
7.2.26
The Faith & Media Initiative (FAMI) unveiled findings from its 2026 Faith & Entertainment Index, a research project conducted by HarrisX.
28.1.26
HarrisX showed more than 100 faith-related scenes to more than 12,000 people. Here’s what viewers said about how they want to see faith.
23.1.26
18.2.25
7.2.25
2.12.24
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
The Market Research Society (MRS) has published its second tranche of Research Heroes
Internal White House memo highlights favorable HarrisX polling to rally Democratic support for infrastructure legislation.
The president said on Fox News that he had to remember those words as part of a test that he said demonstrated his mental acuity.
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