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Amazon and Nike took the top two spots among brands winning over American households with teenagers.
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28.9.26
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok Influencers Over Teachers
28.7.25
We’re not zoning out. We’re just not performing for others while also trying to adapt to a world full of contradictions.
24.7.25
Meet a 23-year-old cybersecurity influencer who gets hundreds of TikTok messages a day from Gen Z job seekers hungry for career advice
21.7.25
Pioneering Study Reveals a School-to-Work Crisis Threatening Gen Z’s Future
15.7.25
19.9.19
15.7.19
22.5.19
5.2.19
August Harvard CAPS / Harris Poll: Trump Approval Sees Slight Improvement at 44%
HarrisX Founder and CEO Dritan Nesho joins Asking for a Trend to break down new research from HarrisX-Allison Worldwide's Gen Alpha Study
New research shows how Gen Alpha teens and their parents - each uniquely influence brand performance across American households
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads
A Pollster Who’s Tracked Opinion on Ukraine Since 2022 Says Americans Want Peace — But Not at Any Price
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