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Will HBO Max Solve AT&T's Retention Problem?

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September 19, 2019

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AT&T's (T 2.20%) WarnerMedia will launch HBO Max in April, and a key metric of success for the service will be improving retention among HBO Now subscribers.

Due to the month-to-month nature of streaming video subscriptions, HBO Now subscribers can cancel service anytime and rejoin later if they want. The company saw significant subscriber fluctuations around each season of Game of Thrones...

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