Plant-Based Food Futures

Reigniting Growth in the UK Plant-Based Market

Client:  
GFI Europe
PlantFutures

Category: 
Food & Beverage
Alternative Protein

Scope:
UK consumer insights
Segmentation
Strategy playbook

Meet the EMEA Hub

The nimble, high-impact team designed to meet the unique needs of the UK and European markets. hello anda

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Connected People
across borders
Connected Knowledge
across subject matter
Connected Data
across methodologies
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‍across sources

We’re people on the ground, close to the action in Europe, tuned into culture, and deeply connected to how people live, think, and decide. uyhjg

The Results

These findings equip brands with a practical roadmap to turn intention into lasting behaviour change—making plant-based choices easier, more appealing, and more mainstream.

Win the flexitarian majority

Position plant-based as food for everyone—familiar, inclusive, and easy to add to any diet.

Reach high-potential audiences

Engage younger, health-conscious, and sustainability-minded consumers with relevant, motivating, channel-fit messages.

Prioritize product opportunities

Meet demand for plant-based versions of red-meat staples—sausages and mince—optimized for taste, texture, and versatility.

Improve in-market visibility

Increase findability and uptake in-store and on menus with occasion-based placement and clear value signposting.

Remove adoption barriers

Address taste, value, and preparation with better seasoning and texture, transparent price-per-portion, and simple cooking cues.

Across an array of sophisticated and hyper-competitive industries.

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Deep, structured research modules under the frame of Category Entry Points that map moments, needs, and growth opportunities.

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Our strength lies in a unique blend of qualitative depth, quantitative rigour, and cutting-edge technology for solutions both human and scalable.

Our Unique Expertise

Plant-Based Food Futures

Reigniting Growth in the UK Plant-Based Market

Client:  GFI Europe | PlantFutures

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