HarrisX Webinar Series

Streaming’s next act: Growth, Monetization, and Retention Strategies in 2026

Three 30-minute sessions. Q1 2026 HarrisX data. Clear moves for the next generation of streaming leaders.
  • Streaming is no longer the disruptor, it is the industry.
  • Consolidation, niche entrants (NFL+, Crunchyroll), and social video are rewriting where audiences and dollars go.
  • Walk away with concrete benchmarks on subscription stacking, ad-tier impact, and churn signals you can use Monday morning.

Three Webinars: May 7 | May 14 | June 12 (10:00 AM ET)
Can't attend live? Register and we'll send the materials.

REGISTER NOW

3

Focused Sessions

30 min

Per Session

Live

Q&A Included

Webinar Schedule

Three sessions. Three critical challenges.

Built for streaming leaders in content, product, ad sales, and strategy.
Session 1
Breaking Through the Plateau: Where Growth Comes From Next

Subscription stacking, live content, and new formats (including vertical videos and microdramas) show the way forward.

Session 2
MONETIZING THE AUDIENCE: THE STREAMING REVENUE PLAYBOOK

Boost your ARPU with your super-subscribers. We'll map who they are, what they'll pay for, and the impact of ad tiers on CLV.

Session 3
Winning the Retention Battle: The Data Behind Loyalty and Lifetime Value

Bottom line? Retention drives margins. See the viewing, satisfaction, and subscription signals of churn risk — and what platforms do about it.

Webinar Schedule

Session Details

REGISTER NOW
Session 1
Growth
Session 2
Monetization
Session 3
Retention

Breaking Through the Plateau: Where Growth Comes From Next

Re-igniting subscriber growth in a saturated market

WEBINAR 1: Growth

May 7 · 10:00 AM ET

The Reality of Subscriber Overlap

Most streaming households now stack multiple services. We'll show exactly where audiences overlap, where they don't, and the new acquisition opportunities.

The New Content Battleground: Live & Sport

In an increasingly crowded streaming ecosystem, live programming and sports are now the sharpest drivers of acquisition and engagement.

Emerging Formats That Could Unlock Growth

Awareness of microdramas and vertical video storytelling is low but likely to grow quickly — see who's watching, who's paying, and which audiences will migrate first.

Missed the webinar? View the full findings here:

View PRESENTATION

Monetizing the Audience

The Streaming Revenue Playbook

WEBINAR 2: Monetization

May 14 · 10:00 AM ET

Who the Highest-Value Households Really Are

Not all subscribers contribute equally to revenue. We'll reveal the demographic and behavioral traits of high-spending households — and which platforms are winning them.

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The "Content Hoarder" Effect

A growing segment subscribes to multiple services to access the broadest library. Understanding this cohort is the key to maximizing subscription revenue and cross-platform positioning.

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The Ad Tier Opportunity - and the Breaking Point

Ad-supported plans are driving growth, but ad-load tolerance varies sharply by platform and audience. We'll show where the monetization opportunity is strongest and how viewers are reacting to increasing ad loads.

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Missed the webinar? View the full findings here:

View PRESENTATION

Winning the Retention Battle:

The Data Behind Loyalty and Lifetime Value

WEBINAR 3: Retention

June 12 · 10:00 AM ET

Identify Your Most Valuable Subscribers

We’ll show you which demographic and behavioral segments generate the highest CLV — and how their viewing habits differ from everyone else.

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The Content That Drives Loyalty

The genres and viewing patterns most strongly linked to long-term retention — not just engagement.

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Predicting Churn Before It Happens

The early-warning signals — satisfaction shifts, viewing drop-offs, subscription behaviors — that indicate a cancel is coming, and how platforms can intervene.

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Webinar Schedule

Why HarrisX and About the Data

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Why HarrisX

HarrisX tracks streaming consumer behavior and attitudes continuously across the U.S. and key global markets. Our data powers decisions at the world's largest media and technology companies — find out why they work with us.

About the Data

The Total Communications Survey (TCS) is a longstanding national survey, running since 2007, that tracks home internet, entertainment, and communications trends — especially TV and streaming — through monthly online surveys of ~ 7,500 household decision makers, with data available at national and regional levels. We’ll be presenting Q1 2026 data.

PANELISTS

Kam Ganguly
VP, SYNDICATED RESEARCH

With over twenty years advising the Technology, Media, and Telecom sector, Kam Ganguly has built enduring relationships with some of the industry's most influential players."

J.K. Kwok
Director of Syndicated Research

With a strong foundation in new media research, Ms. Kwok brings a rigorous mixed-methods approach to syndicated research — seamlessly blending quantitative and qualitative insights to tell the full story in streaming and video.

Zak Stanke
Research Analyst

Formerly a fellow at the NIH, Mr. Stanke is the lead analyst on television/video industry, with special focus on live-linear evolution and streaming landscape.

Register for the Series

Sign up for all three sessions — or just the ones you need. We'll send materials to everyone who registers.

By registering, you will receive webinar details and follow-up information by email.

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