Survey Suggests Netflix Ad Plan May Have More Than 20 Million Subscribers in U.S.

By Tyler Aquilina

Results from the latest quarterly streaming survey by HarrisX, shared exclusively with Variety Intelligence Platform, show that Netflix’s ad-supported tier is, as of the end of Q1, the second most common subscription plan for the service among U.S. households of the four tiers Netflix offers.

Out of more than 9,600 U.S. Netflix subscribers polled, 27% were on the “Standard with ads” plan, behind only the “Standard” plan — the cheapest ad-free tier currently on the domestic market — at 32%.

Read The Full Article At variety.com