Originally published on Next TV by By Jon Lafayette 7.16.24
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Streaming penetration increased in the second quarter despite services pulling back on original content, according to a new report from MoffettNathanson media analyst Michael Nathanson.

In his All Things Streaming update, Nathanson said Netflix’s efforts to crack down on password-sharing appear to be paying off, and that he is raising his forecast for how many subscribers the platrform added for the quarter by 500,000 to 5.5 million, ahead of the streamer reporting its earnings on Thursday. The increase includes gains in North America.

Using data from polling firm HarrisX, Nathanson said that during the quarter, streaming penetration edged up to 85% and usage increased as well for all of the key streaming services.

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