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Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
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12.2.26
Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
25.3.25
HarrisX CEO Dritan Nesho discusses which Super Bowl ads Americans loved and hated
Dritan Nesho
21.2.25
Corporate and social responsibility ads emerge as clear winners, clinching six of the top eight places
18.2.25
On "Forbes Newsroom," HarrisX Founder and CEO Dritan Nesho discussed a new HarrisX poll revealing attitudes about Super Bowl LIX.
7.2.25
2.12.24
4.10.24
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
Only China, Russia and Hamas get lower favorability ratings than the Immigration and Customs Enforcement, a new Harvard/Harris poll reveals.
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
Democrats have expanded their lead in the generic congressional ballot to 52%-48%, a Harvard CAPS / Harris Poll taken Jan. 28 and 29 found.
A January survey from Harvard/HarrisX found that a slight majority of voters believe that former President Biden was more effective