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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
US consumers would back a merger of T-Mobile US and Sprint if it drives down prices.
Our newly released May 2018 survey looks at consumer sentiments around the proposed T-Mobile / Sprint merger.
A Harris X poll showed a huge majority in favour of greater legislative control on the tech giants.
Americans have a growing appetite for government regulation of big tech companies in the wake of Facebook’s recent scandals.
Americans want major technology companies to be regulated, with legal responsibility for the content they carry on their platforms
When you’re loved, do you keep it to yourself, for fear the love will wane?
