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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters
HarrisX poll shows voters are comfortable with their party leaders’ personal values
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora
Kamala Harris, Michelle Obama, Gavin Newsom and others were on the list. Here’s who Americans picked as their top choices
If Trump wins the nomination, voters favor the Florida governor as his running mate
Viewers in the U.S. and across the globe want to see more accurate and diverse portrayals of faith and religion in television and movies.
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