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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
Former President Donald Trump and Vice President Kamala Harris are statistically tied in the final Forbes/HarrisX pre-election survey.
The government said voting had been "completely peaceful" in almost all polling stations
Vice President Kamala Harris has a razor-thin one-point edge over former President Donald Trump
Georgia's opposition leader calls for large scale demonstrations as HarrisX polling shows "impossible" official election results
New Poll Raises Questions Over Statistically Unexplainable Data Discrepancies by the Central Election Commission
Immeasurable Loss of Jobs, Innovation, and U.S. Tech Investment
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