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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
New HarrisX Survey: Amid Growing Economic Pressures, Americans Overwhelmingly View Buy Now Pay Later (BNPL) As A Smart Financial Tool
July Harvard Caps / Harris Poll: Trump Approval Sees No Change at 42% with Inflation Still Top Concern
The HarrisX–Allison Worldwide study found GLP-1s are reshaping attitudes toward weight loss and care
Allison Worldwide-hosted roundtable highlighted the key factors that enable the proactivity brands and modern communicators must now exhibit
On "Forbes Newsroom," HarrisX pollster Dritan Nesho discussed a new poll on the midterm elections.
On "Forbes Newsroom", HarrisX CEO Dritan Nesho discusses how American voters feel about the United States as it nears its 250th anniversary.
