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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
New HarrisX/Ragan data reveals corporations and comms leaders are deeply embracing AI, as well as DEI and ESG.
U.S. entertainment and media decision makers are most likely to implement generative AI versus other AI technologies
Trump approval rating at 54% as voters hope he will address top issue of inflation
HarrisX Accurately Calls Five of Seven Presidential Battleground States and Outperforms the Polling Industry in the 2024 U.S. Elections
Golden Girls and Boys (Age 55+ households) To The Rescue, But Can and Will Growth Continue?
On “Forbes Newsroom,” HarrisX CEO Dritan Nesho gave his take on the 2024 presidential election.
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