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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
Key advertising trends from the 2026 HarrisX Super Bowl Ad Ranking
HarrisX partnered with e.l.f. Beauty to unite the campaign's bold creative vision with a data-driven strategy.
Only China, Russia and Hamas get lower favorability ratings than the Immigration and Customs Enforcement, a new Harvard/Harris poll reveals.
This year's Super Bowl halftime show featuring Bad Bunny has stirred up a number of debates and the American public has weighted in.
Democrats have expanded their lead in the generic congressional ballot to 52%-48%, a Harvard CAPS / Harris Poll taken Jan. 28 and 29 found.
A January survey from Harvard/HarrisX found that a slight majority of voters believe that former President Biden was more effective
