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Last year, research from Stagwell agency HarrisX found that it is brand-safe to advertise adjacent to news content, regardless of topic.
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25.3.25
Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research.
1.4.22
Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ 2 basic functions
23.3.22
We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards
10.12.21
The Market Research Society (MRS) has published its second tranche of Research Heroes
9.11.21
31.10.24
New HarrisX polling following the first presidential debate of the 2024 election cycle shows former President Donald Trump won.
HarrisX CEO Dritan Nesho joins Forbes Breaking News to discuss polling data following the first presidential debate.
A new Deseret News/Hinckley Institute poll shows what voters are focused on in this year’s elections.
After viewing both Trump and Biden unfavorably in August, most Utahans now see Trump favorably
Lyman beat Cox at the state GOP convention, but a new poll shows likely GOP primary voters favor Cox for 2nd term as governor
Generative AI adoption is underway at many media and entertainment companies
