HarrisX Webinar Series

Streaming’s next act: strategies for navigating growth, retention and monetization in a dynamic industry

  • Streaming is no longer the disruptor, it is the industry: Netflix and Hulu are nearly twenty years old.
  • The market is simultaneously consolidating and fragmenting, facing competition from niche services like NFL+ and Crunchyroll, and the inescapability of social video.
  • Join HarrisX’s webinar series to explore new strategies to build monetization and retention in an increasingly crowded ecosystem.

Three Webinars: May 7 | May 14 | May 21 (10:00 AM ET)

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3

Focused Sessions

30 min

Per Session

Live

Q&A Included

Webinar Schedule

Three sessions. Three critical challenges.

Breaking through the plateau: How to re-ignite growth

Growth is stagnating amid subscription fatigue and price increases. Subscription stacking, live content, and new formats (including vertical videos and microdramas) show the way forward.

The Streaming Revenue Playbook: Monetizing the audience

ARPU lift comes from understanding your highest value subscribers—especially super subscribers, and how they react to ad tier pricing.

Winning the Retention Battle: The Data Behind Streaming Retention, Loyalty, and Lifetime Value

Our webinar series concludes with the most important goal—retaining subscribers. Understanding the relationship between Customer Lifetime Value (CLV) and viewing habits, zeroing in on the content that brings in loyalty, and identifying the signals of churn risk—to help inform your strategies and contingencies.

Webinar Schedule

Session Details

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Session 1
Growth
Session 2
Monetization
Session 3
Retention

Breaking Through the Plateau:

How to Re-Ignite Growth

WEBINAR 1: Growth

May 14 · 10:00 AM ET

The Reality of Subscriber Overlap

Most streaming households now subscribe to multiple platforms simultaneously — but the overlap between services reveals where new acquisition opportunities still exist.

The New Content Battleground: Live & Sports

Demand for live programming and sports continues to rise, making it one of the most powerful drivers of subscriber acquisition and engagement in an increasingly crowded streaming ecosystem.

Emerging Formats That Could Unlock Growth

Awareness of microdramas and vertical video storytelling is low but likely to grow quickly — and our hot-off-the-presses data reveals which audiences are most likely to watch and how many actually pay for these new formats.

The Streaming Revenue Playbook:

Monetizing the Audience

WEBINAR 2: Monetization

May 14 · 10:00 AM ET

Who the Highest-Value Streaming Households Really Are

Not all subscribers contribute equally to revenue. We'll reveal the demographic and behavioral traits of high-spending streaming households — and which platforms are capturing them today.

The "Content Hoarder" Effect

A growing segment of consumers subscribes to multiple streaming services simultaneously in order to access a larger or more diverse library of premium content. Understanding this segment is key to maximizing subscription revenue and cross-platform positioning.

The Ad Tier Opportunity

Ad-supported plans are becoming a major growth lever — but tolerance for ad frequency varies widely across platforms and audiences. We'll examine where the monetization opportunity is strongest and how viewers are reacting to increasing ad loads.

Winning the Retention Battle:

The Data Behind Streaming Retention, Loyalty, and Lifetime Value

WEBINAR 3: Retention

May 21 · 10:00 AM ET

Identify Your Most Valuable Subscribers

Which demographic groups generate the highest customer lifetime value — and how do their viewing behaviors differ from lower-value segments?

The Content That Drives Loyalty

Which genres and viewing habits are most strongly linked to subscriber satisfaction, engagement, and long-term retention?

Predicting Churn Before It Happens

The satisfaction signals, viewing patterns, and subscription behaviors that indicate when a subscriber may be preparing to cancel — and how platforms can intervene.

Register for the webinar series

Complete the form below to reserve your place. You may register for one webinar or select multiple sessions.

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