HarrisX Webinar Series

The Attention War: Why They Scroll, Not Stream

(couple of slides copy) + bullet points goes with invite to webinars as a hook.

Dummy Copy: Short-form video and free services have captured more screen time — and more consumer attention — than many streaming platforms. For streamers, the real competition is not just other subscription services, but the growing pull of scrolling behavior. Join our upcoming webinar series to explore the data behind subscriber overlap, monetization, retention, and long-term value.

3

Focused Sessions

45 min

Per Session

Live

Q&A Included

Three Webinars: May 7 | May 14 | May 21 (10:00 AM ET)

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The Real Competition for Streaming Services

Short-form video (and free services) has captured screen-timeand the imagination of American households. For streamers, it’s the real enemy

Who’s Most at Risk of ‘The Scroll Switch’

We highlight segments most likely to swap streaming watching time for scrolling and their triggers

t’s the diversity of content, not the form factor.

Households indicate they have the time for long form content: it’s the diversity of content on the short-form platforms that truly matters

Webinar Schedule

Three sessions. Three critical challenges.

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Session 1
Growth
Session 2
Monetization
Session 3
Retention

Breaking Through the Plateau:

How to Re-Ignite Growth

WEBINAR 1: Growth

May 14 · 10:00 AM ET

The Reality of Subscriber Overlap

Most streaming households now subscribe to multiple platforms simultaneously — but the overlap between services reveals where new acquisition opportunities still exist.

The New Content Battleground: Live & Sports

Demand for live programming and sports continues to rise, making it one of the most powerful drivers of subscriber acquisition and engagement in an increasingly crowded streaming ecosystem.

Emerging Formats That Could Unlock Growth

Awareness of micro-dramas and vertical video storytelling is low but likely to grow quickly — and our hot-off-the-presses data reveals which audiences are most likely to watch and how many actually pay for these new formats.

The Streaming Revenue Playbook:

Monetizing the Audience

WEBINAR 1: Monetization

May 14 · 10:00 AM ET

Who the Highest-Value Streaming Households Really Are

Not all subscribers contribute equally to revenue. We'll reveal the demographic and behavioral traits of high-spending streaming households — and which platforms are capturing them today.

The "Content Hoarder" Effect

A growing segment of consumers subscribes to multiple streaming services simultaneously in order to access a larger or more diverse library of premium content. Understanding this segment is key to maximizing subscription revenue and cross-platform positioning.

The Ad Tier Opportunity

Ad-supported plans are becoming a major growth lever — but tolerance for ad frequency varies widely across platforms and audiences. We'll examine where the monetization opportunity is strongest and how viewers are reacting to increasing ad loads.

Winning the Retention Battle:

The Data Behind Streaming Retention, Loyalty, and Lifetime Value

WEBINAR 1: Retention

May 21 · 10:00 AM ET

Identify Your Most Valuable Subscribers

Which demographic groups generate the highest customer lifetime value — and how their viewing behaviors differ from lower-value segments.

The Content That Drives Loyalty

Which genres and viewing habits are most strongly linked to subscriber satisfaction, engagement, and long-term retention.

Predicting Churn Before It Happens

The satisfaction signals, viewing patterns, and subscription behaviors that indicate when a subscriber may be preparing to cancel — and how platforms can intervene.

Register for the webinar series

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