Mark joined HarrisX in 2023 and leads the data science and advanced analytics initiatives.

Mark is an experienced research consultant with highly-developed and proven skills in advanced data sciences and statistical analysis. He thrives at balancing the science and art of market strategy research, to create new approaches and solutions to deliver against client business objectives. He lends his expertise to the design and execution of segmentation, cluster analysis, complex/multi-variate weighting, factor analysis, key driver analysis, conjoint/discrete choice modelling, machine learning and AI.

Mark graduated from the University of Guelph with a Bachelor of Science in Statistics & Economics. In his spare time Mark enjoys an active lifestyle (running, cycling and water-skiing) as well as watching the movie Moneyball, the only movie where the statistician is the hero.

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