RightsDD

Understanding and rebranding an organisation that uses technology to empower companies to end human rights abuses diligence technology.

CHANGE THROUGH INTELLIGENT TECHNOLOGY

HarrisX partnered with RightsDD to uncover their values and help tell their story through the different lenses in which they see themselves, the business and the world.

The approach

We adopted a dual approach. Internally, we looked to understand the needs of stakeholders through workshops. Externally, we interviewed customers to gain feedback and understand brand perceptions.

Three Key insights uncovered through research

The organisation

RightsDD is both highly technology focussed and empathetic to the world around them.

The audience

RightsDD is for advocates who believe in ending modern day slavery.

The product

RightsDD owns the smartest due diligence technology in the market.

The challenge

RightsDD needed to redevelop its identity to speak to those who share their belief in the betterment of the world through technology.

Technology

Empathy

Before

After

The solution

We developed a brand voice for RightsDD that spoke about the combination of technology with their commitment to ending slavery.

The FEEDBACK

"We came to HarrisX looking to improve our website and sharpen our branding. The process they took us through challenged our understanding of who we are, what we do, and why we do it.

We worked with the creative team at HarrisX who achieved first-rate results through a series of collaborative workshops. HarrisX delivered a branding that clearly articulates the RightsDD values and ethos.”

Oliver Cushing, CEO

Click here to view RightsDD

www.rightsdd.com

Services

Qualitative research
Branding and identity
Brand strategy

Methodologies

Design Thinking
In-depth interviews
Competitor research

Project deliverables

Brand guidelines
Website
Print collaterals
Animation

Let's find the right solutions for you.

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Washington DC

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York

Floor 66
One World Trade Center
New York, NY 10007
United States

London

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

Melbourne

1/38 Gipps Street,
Collingwood VIC 3066
Melbourne,
Australia

Singapore

Solaris at One-North,
(North Tower)
1 Fusionopolis Walk,
Singapore, 138628